Steven Macdonald

An operator who writes, not a writer who operates.

I've spent years running OKRs inside growing companies — the messy reality of trying to make goals stick when teams scale, priorities compete, and Friday updates start slipping. Most of what I write is what I wish I'd read at the time: practical, opinionated, and from inside the work — not above it.

Before building OKRs Tool, I tested every OKR platform on the market. Enterprise tools (Lattice, Quantive, Betterworks) were optimized for HR roll-ups. Lightweight tools (Tability, Weekdone, Perdoo) were either too thin to scale or charged per user in ways that punished growth. Nobody was building for the operator running OKRs inside a 50–200 person company. So I built one — now used by 300+ teams in 26 countries.

Now I write here. About OKRs that actually stick, B2B SaaS positioning, and the unglamorous parts of running a small software company. I also publish original research — including the OKR Benchmark Report and the OKR ROI Report, drawn from real customer data — not recycled industry surveys. If you want OKR theory, read Doerr. If you want execution, you might find what you need here.