Privacy Policy

How we handle your data.

This privacy notice explains what personal information we collect, how we use it, and the choices you have. Written in plain language wherever possible.

Last updated: 5 May 2026

This privacy notice for OKRs Tool ("we," "us," or "our") describes how and why we collect, store, use, and share ("process") your information when you use our services ("Services"), such as when you visit okrstool.com or any website of ours that links to this privacy notice, or engage with us in other related ways including any sales, marketing, or events.

Questions or concerns? Reading this notice will help you understand your rights and how we handle your personal data. If you disagree with our policies, please do not use our Services. If you still have questions, please contact us at info@okrstool.com.

Section 1
What information do we collect?

Personal information you disclose to us

In short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you register on the Services, express interest in obtaining information about us or our products, participate in activities on the Services, or otherwise contact us.

Personal information provided by you may include:

  • Names
  • Email addresses
  • Phone numbers
  • Job titles
  • Usernames and passwords
  • Billing addresses
  • Contact and authentication data
  • Contact preferences

Sensitive information. We do not process sensitive information.

Social media login data. We may provide you with the option to register using your existing social media account (e.g., Facebook, X). If you choose to register this way, we collect certain profile information from the social media provider, as described in "Social logins" below.

All personal information you provide must be true, complete, and accurate, and you must notify us of any changes.

Information automatically collected

In short: Some information — such as your IP address and browser/device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information such as IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting.

The information we collect includes:

  • Log and usage data — service-related diagnostic, usage, and performance information our servers automatically collect when you access the Services.
  • Device data — information about your computer, phone, tablet, or other device used to access the Services.
  • Location data — information about your device's location, which can be precise or imprecise. You can opt out by disabling Location settings on your device.
  • OKR data — if you input goals, key results, or initiatives into OKRs Tool, that data is stored securely as part of your workspace content. This is considered User Content and we process it only to provide the core functionality of the tool.

Section 2
How do we process your information?

In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, including:

  • To facilitate account creation and authentication and otherwise manage user accounts.
  • To request feedback when necessary to contact you about your use of our Services.
  • To send marketing and promotional communications in accordance with your marketing preferences. You can opt out at any time.
  • To deliver targeted advertising with personalized content tailored to your interests, location, and more.
  • To protect our Services as part of our efforts to keep them safe and secure, including fraud monitoring and prevention.
  • To identify usage trends so we can improve the Services.
  • To determine the effectiveness of our marketing and promotional campaigns.
  • To save or protect an individual's vital interest when necessary, such as to prevent harm.
  • To support AI features. We may process OKR-related inputs to improve AI-generated suggestions within your account. Data is not shared across organizations, and training is performed only with anonymized or synthetic data.
In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on. We may rely on the following:

  • Consent. We may process your information if you have given us permission for a specific purpose. You can withdraw your consent at any time.
  • Legitimate interests. We may process your information when reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights.
  • Legal obligations. We may process your information where necessary for compliance with our legal obligations.
  • Vital interests. We may process your information to protect your vital interests or those of a third party.

In most cases, OKRs Tool is the data controller of the personal information you provide directly. If your company has a contract with us, we may instead act as a data processor — your organization is the data controller and we process data strictly on their behalf and under their instructions.

When acting as a processor, we operate under a Data Processing Agreement (DPA). You can request a copy by contacting us at info@okrstool.com.

We rely on a small number of trusted sub-processors (cloud infrastructure, analytics providers) to help deliver the Services. All sub-processors are contractually bound to GDPR-compliant standards. A current list is available here.

If you are located in Canada

We may process your information if you have given express or implied consent. You can withdraw consent at any time. In some exceptional cases, we may be legally permitted to process information without consent (for investigations, fraud prevention, business transactions, legal compliance, etc.).

Section 4
When and with whom do we share your information?

In short: We may share information in specific situations described in this section and with specific third parties.

We may share your personal information in the following situations:

  • Business transfers. We may share or transfer information in connection with any merger, sale of company assets, financing, or acquisition.
  • Service providers. We share information with vetted vendors who help us operate the Services (cloud hosting, payment processing, email delivery, analytics) under contracts requiring confidentiality and GDPR-compliant data handling.
  • Legal compliance. We may disclose information if required by law, subpoena, or court order, or to protect our rights and safety.

Section 5
Do we use cookies and other tracking technologies?

In short: We may use cookies and similar tracking technologies to collect and store your information. See our cookie policy.

We may use cookies and similar tracking technologies (web beacons, pixels) to gather information when you interact with our Services. Some maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties to use online tracking technologies for analytics and advertising. To the extent these are deemed a "sale" or "sharing" under applicable US state laws, you can opt out as described in "US state privacy rights".

Google Analytics

We may share your information with Google Analytics to track and analyze use of the Services. The Google Analytics Advertising Features we may use include Demographics and Interests Reporting, Display Network Impressions Reporting, and Remarketing. To opt out, visit Google's opt-out page. For more information on Google's privacy practices, see the Google Privacy & Terms page.

Section 6
How do we handle your social logins?

In short: If you choose to register or log in using a social media account, we may have access to certain information about you.

Our Services offer the ability to register and log in using third-party social media account details. Where you do this, we receive certain profile information from the social media provider — typically including your name, email address, and profile picture, plus other information you've made public on that platform.

We use this information only for purposes described in this privacy notice. Please note we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend reviewing their privacy notice.

Section 7
How long do we keep your information?

In short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than the period in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or — if not possible (e.g., backup archives) — securely store and isolate it from any further processing until deletion is possible.

Section 8
How do we keep your information safe?

In short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process — including encryption in transit (TLS 1.2+), encryption at rest, role-based access controls, and infrastructure hosted on SOC 2-compliant providers.

However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed 100% secure. Although we will do our best to protect your personal information, transmission is at your own risk. You should only access the Services within a secure environment.

Security breach notification. If a data breach occurs that affects your personal information, we will notify you without undue delay — and within 72 hours where legally required.

Section 9
Admin access to OKR data

In short: While our platform technically allows limited admin access to customer OKRs, we do not view or use this data unless you ask us to.
  • Purpose of access. Admin visibility exists only to help with onboarding, troubleshooting, or direct support requests.
  • Controls. Access is restricted to a small group of authorized staff under strict role-based permissions. All access is logged and auditable.
  • Default privacy. We do not monitor, review, or use customer OKRs without explicit customer request or permission. By default, all OKRs are anonymized to further protect your privacy.
  • Customer rights. You may request a record of any admin access to your account data at any time.

Your OKRs remain your property. Our role is to safeguard them, not to use them.

Google API compliance
Section 10
Google user data

In short: We use Google Calendar and Google Sheets APIs to power optional integrations. We do not store any Google user data on our servers. Data is fetched live during your session and discarded immediately after the requested action completes.

This section documents how OKRs Tool accesses, uses, stores, and protects data from Google services in compliance with the Google API Services User Data Policy, including the Limited Use requirements.

Data accessed

When you connect a Google account, OKRs Tool may request access to the following Google APIs:

  • Google Calendar — to read calendar events and create or update events related to your OKR cycle (e.g., scheduling check-ins or end-of-cycle reviews).
  • Google Sheets — to read spreadsheet contents and write OKR data into spreadsheets you own or have edit access to.

We only request these scopes when you explicitly initiate a feature that requires them, and only the minimum scope needed for that feature.

Data usage

We use Google user data only to deliver the specific feature you have requested. For example:

  • Reading a calendar event to display it next to a related OKR
  • Writing a spreadsheet row when you sync OKR progress to a Google Sheet
  • Updating a calendar invite if you reschedule an OKR review

We do not use Google user data for advertising, profiling, AI/ML training, analytics, or any purpose other than delivering the feature you requested at the moment of the request.

Data sharing

We do not sell, transfer, or share Google user data with any third party. We do not share Google user data with advertisers, data brokers, AI/ML training providers, or analytics platforms. The only parties that touch Google user data are (a) you, the authenticated user, and (b) our application servers, solely for the purpose of completing your requested action.

Data storage and protection

OKRs Tool does not store Google user data. When you trigger a feature that needs Google data, we fetch it live from Google's servers using your authenticated OAuth token, complete the requested action, and discard the data immediately. We do not maintain a cache, database table, or backup of any Google Calendar or Google Sheets content.

The only Google-related information we do store is:

  • Your OAuth refresh token (encrypted at rest), so you don't have to re-authenticate every session.
  • Identifiers you choose to link to OKRs (e.g., a calendar event ID or sheet ID), which let us re-fetch live data on demand but do not contain the data itself.

All stored credentials and identifiers are encrypted in transit (TLS 1.2+) and at rest. Access is restricted to authenticated users and a small number of authorized engineering staff under role-based access controls.

Data retention and deletion

Because we don't store Google user data, there is nothing to retain or delete on our end beyond the OAuth tokens and identifiers described above. To revoke our access to your Google data, you can:

  1. Disconnect from inside OKRs Tool — go to Settings → Integrations → Google and click Disconnect. We will delete your stored OAuth tokens and any stored identifiers within 30 days.
  2. Revoke access from your Google account — visit myaccount.google.com/permissions, find OKRs Tool, and click Remove access. This immediately revokes our token. We will delete the corresponding stored data within 30 days.
  3. Email us at dpo@okrstool.com to request deletion. We will process verified requests within 30 days.

Limited Use compliance

OKRs Tool's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically: we do not use Google user data to develop, improve, or train generalized AI/ML models.

Section 11
Do we collect information from minors?

In short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under age 18, please contact us at contact@okrstool.com.

Section 12
What are your privacy rights?

In short: Depending on your state of residence in the US or in some regions (EEA, UK, Switzerland, Canada), you have rights that allow you greater access to and control over your personal information.

In some regions you have certain rights under applicable data protection laws, including the right to: (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure, (iii) restrict processing, (iv) data portability where applicable, and (v) not be subject to automated decision-making. You may also have the right to object to processing.

If you are in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or UK data protection authority. If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we are relying on your consent, you have the right to withdraw it at any time. This will not affect the lawfulness of processing before its withdrawal.

Opting out of marketing communications

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or contacting us. We may still communicate service-related messages (account updates, check-in reminders, critical platform notices).

Account information

You can review or change information in your account by logging into your account settings. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. We may retain some information to prevent fraud, troubleshoot problems, assist with investigations, enforce legal terms, or comply with legal requirements.

If you have questions about your privacy rights, email us at info@okrstool.com.

Section 13
Controls for do-not-track features

Most web browsers include a Do-Not-Track ("DNT") feature you can activate. At this stage, no uniform technology standard for DNT has been finalized, so we do not currently respond to DNT browser signals. If a standard is adopted that we must follow, we will inform you in a revised version of this privacy notice.

Section 14
Do United States residents have specific privacy rights?

In short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access, correct inaccuracies, get a copy, or delete your personal information.

Categories of personal information we collect

CategoryExamplesCollected
A. IdentifiersReal name, alias, postal address, IP address, email, account nameNO
B. California Customer RecordsName, contact, education, employment, financial informationNO
C. Protected classificationsGender, age, race, ethnicity, marital statusNO
D. Commercial informationTransaction history, financial details, payment informationNO
E. Biometric informationFingerprints, voiceprintsNO
F. Internet/network activityBrowsing history, search history, online behaviorNO
G. Geolocation dataDevice locationNO
H. Audio/electronic informationImages and recordings created in connection with our businessNO
I. Professional informationJob title, work history, professional qualificationsNO
J. Education informationStudent records, directory informationNO
K. InferencesInferences drawn to create a profile or summaryNO
L. Sensitive personal informationNO

Your rights

You have rights under certain US state data protection laws. These rights are not absolute, and in some cases we may decline a request as permitted by law:

  • Right to know whether we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion of your personal data
  • Right to obtain a copy of personal data you previously shared with us
  • Right to non-discrimination for exercising your rights
  • Right to opt out of processing for targeted advertising, sale, or profiling with legal/significant effects

How to exercise your rights

To exercise these rights, contact us by visiting okrstool.com/login, emailing info@okrstool.com, or using the contact details at the bottom of this notice.

Under certain US state laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not provide proof of valid authorization.

Upon receiving your request, we will need to verify your identity. We will only use personal information provided in your request to verify identity.

Appeals

If we decline your request, you may appeal by emailing info@okrstool.com. We will inform you in writing of any action taken or not taken in response to the appeal. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information about categories of personal information disclosed to third parties for direct marketing purposes. To make such a request, contact us using the details below.

Section 15
Do other regions have specific privacy rights?

In short: You may have additional rights based on the country you reside in.

Australia and New Zealand

We collect and process your personal information under the obligations of Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020. You have the right to request access to or correction of your personal information at any time. If you believe we are unlawfully processing your information, you have the right to submit a complaint to the Office of the Australian Information Commissioner or the Office of the New Zealand Privacy Commissioner.

Republic of South Africa

You have the right to request access to or correction of your personal information at any time. If you are unsatisfied with how we handle a complaint, contact the Information Regulator (South Africa) at enquiries@inforegulator.org.za.

Section 16
Do we make updates to this notice?

In short: Yes — we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification. We encourage you to review this privacy notice frequently.

Section 17
How can you contact us about this notice?

If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO):

Email: dpo@okrstool.com
Phone: +372 5661 4404
Post:
OKRs Tool
Data Protection Officer
Jahu 1-95
Tallinn, 10115
Estonia

If you are a resident in the European Economic Area, we are the "data controller" of your personal information. We have appointed Steven Macdonald to be our representative in the EEA. You can contact them directly regarding our processing of your information at dpo@okrstool.com or by post to the same address above.

Section 18
How can you review, update, or delete the data we collect from you?

You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, contact us at info@okrstool.com.