
Founder, OKRs Tool. Based in Tallinn, Estonia. Building software for the operator running OKRs inside a growing company — not the HR team buying enterprise software.
"Wait, that's not OKR software." Yes — you're right.
Like most teams new to OKRs, our setup was fine to start. Small team, simple goals, manageable scope. But as we grew, things got messy. Updates went stale. Progress became hard to track. Alignment slipped.
Eventually we lost track entirely and found ourselves wondering one Monday morning:
What were our goals again?
We missed more goals than we hit that quarter. Not from a lack of effort — we didn't have a system designed to track OKRs. We had a tool we'd repurposed, and it had quietly stopped working months earlier.
So I built one — OKRs Tool, founded in 2024 and built from Tallinn, Estonia.
Before writing a single line of code, I spent months understanding the landscape. I signed up for every OKR platform I could find. Not demos. Real accounts. I created objectives, set key results, ran weekly check-ins, and tested every corner of the UI. I wanted to know what existed, where the gaps were, and what nobody was doing well.
What I found: enterprise platforms (Lattice, Quantive, Betterworks) were optimized for HR roll-ups and quarterly governance. Lightweight tools (Tability, Weekdone, Perdoo) were either too simple to scale past a single team, or charged per user in ways that punished growth. Nobody was building for the operator running OKRs inside a 50–200 person company — the person who needs structure to make OKRs survive cycle two, but doesn't want a procurement process or a six-figure annual contract.
That's the gap. That's what OKRs Tool fills — today for 300+ teams across 26 countries, including Trillium Information Security, Nextbitt, Tinaba, and Firmaway.
These aren't features. They're the principles I keep coming back to when deciding what OKRs Tool should and shouldn't do.
A real, profitable, customer-funded business — built deliberately small.
OKRs Tool is extremely cost-effective and easy to use. I set it up in minutes without training anyone — suitable for our organisation of 150 people.

OKRs Tool today is a complete platform: company-wide OKR setup, team alignment, weekly nudges, AI Insights, AI Coach, KPI tracking, performance reviews, 360s, 1:1s, engagement surveys, 10 integrations, an MCP server for AI assistants, and a guarantee that the rollout actually sticks. What's next is reaching teams on every device and surface they work from.
That vision is now largely shipped. OKR updates happen in Slack. Microsoft shops get native check-ins in Teams. Jira, Asana, Linear, and ClickUp sync KR progress automatically. And with our MCP server, you can ask Claude or any AI assistant about your OKRs directly.
If you're evaluating for a bigger team and want to talk it through first, I personally answer every email.