Steven Macdonald, founder of OKRs Tool
About OKRs Tool

I'm Steven. I built OKRs Tool because I watched OKRs quietly die at every company I worked at — including mine.

Why I built this

3 years of running OKRs in Basecamp.

"Wait, that's not OKR software." Yes — you're right.

Like most teams new to OKRs, our setup was fine to start. Small team, simple goals, manageable scope. But as we grew, things got messy. Updates went stale. Progress became hard to track. Alignment slipped.

Eventually we lost track entirely and found ourselves wondering one Monday morning:

What were our goals again?

We missed more goals than we hit that quarter. Not from a lack of effort — we didn't have a system designed to track OKRs. We had a tool we'd repurposed, and it had quietly stopped working months earlier.

So I built one — OKRs Tool, founded in 2024 and built from Tallinn, Estonia.

Before writing a single line of code, I spent months understanding the landscape. I signed up for every OKR platform I could find. Not demos. Real accounts. I created objectives, set key results, ran weekly check-ins, and tested every corner of the UI. I wanted to know what existed, where the gaps were, and what nobody was doing well.

What I found: enterprise platforms (Lattice, Quantive, Betterworks) were optimized for HR roll-ups and quarterly governance. Lightweight tools (Tability, Weekdone, Perdoo) were either too simple to scale past a single team, or charged per user in ways that punished growth. Nobody was building for the operator running OKRs inside a 50–200 person company — the person who needs structure to make OKRs survive cycle two, but doesn't want a procurement process or a six-figure annual contract.

That's the gap. That's what OKRs Tool fills — today for 300+ teams across 26 countries, including Trillium Information Security, Nextbitt, Tinaba, and Firmaway.

What I believe about OKRs

Three opinions that shape everything we ship.

These aren't features. They're the principles I keep coming back to when deciding what OKRs Tool should and shouldn't do.

01
OKRs are an execution system, not a reporting system.
Most OKR software is built so executives can see roll-ups in dashboards. Ours is built so the team running the OKRs can update them in 30 seconds without leaving Slack.
02
If your team needs training to use the tool, the tool is wrong.
OKRs are already hard. The software shouldn't be. We optimize for "live in an afternoon, no consultant required" — even if that means saying no to features that would impress a procurement team.
03
An OKR that nobody owns is a wish.
Every KR has one named person responsible. Weekly nudges land in their inbox. Status is visible without a meeting. Ownership is the foundation of everything else.
By the numbers

Where we are today.

A real, profitable, customer-funded business — built deliberately small.

300+
Teams running OKRs in OKRs Tool
26
Countries across 6 continents — San Diego to New Zealand
4.6/5
G2 rating from real customer reviews
1afternoon
Setup time for most teams — no IT, no consultant
60%
Adoption guarantee in 30 days, or a full refund
2-4hr
Support response — usually from Steven directly
Customer story

Trillium brought 250 OKRs into OKRs Tool on day one.

OKRs Tool is extremely cost-effective and easy to use. I set it up in minutes without training anyone — suitable for our organisation of 150 people.

Mahir, Trillium
Mahir
Founder, Trillium Information Security · 150 people · Cybersecurity
250+
OKRs migrated on day one
130
Active users across the company
0
Training sessions required
Where we're going

We meet your team inside the tools they already use.

OKRs Tool today is a complete platform: company-wide OKR setup, team alignment, weekly nudges, AI Insights, AI Coach, KPI tracking, performance reviews, 360s, 1:1s, engagement surveys, 10 integrations, an MCP server for AI assistants, and a guarantee that the rollout actually sticks. What's next is reaching teams on every device and surface they work from.

That vision is now largely shipped. OKR updates happen in Slack. Microsoft shops get native check-ins in Teams. Jira, Asana, Linear, and ClickUp sync KR progress automatically. And with our MCP server, you can ask Claude or any AI assistant about your OKRs directly.

On the roadmap
  • Trello integration — link cards and boards to Key Results for lightweight teams
  • Responsive web design — full treatment across tablet and mobile browsers
  • Native mobile apps — iOS and Android for checking in on the go
See the full roadmap
Free for 1–5 users · No credit card

Try it. Or just email me.

If you're evaluating for a bigger team and want to talk it through first, I personally answer every email.

Want to compare plans first? See pricing →
steven@okrstool.com · Usually replies in 2–4 hours