90+ High-Impact OKR Examples + Free Toolkit

Writing OKRs is harder than it looks.

You want them to be ambitious - but realistic. Clear - but not overly rigid.

And most of all, you want OKRs that actually move the needle.

But staring at a blank doc at the start of the quarter? That’s where most teams get stuck.

This guide gives you plug-and-play OKR examples for every major startup team - from growth to product to support. Whether you’re launching OKRs for the first time or just need inspiration for your next cycle, you’ll find battle-tested examples you can adapt to your own goals.

Let’s dive in.

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Company-Wide OKR Examples

Company-level OKRs set the strategic direction for the entire startup. These OKRs typically reflect growth milestones, major product initiatives, or key operational improvements. They should be ambitious, measurable, and inspire the whole team.

Here are a few real-world-inspired examples to start with:

Objective	Key Result 1	Key Result 2	Key Result 3
Launch and grow our new AI-powered feature	Ship MVP to 100 beta users by July 30	Collect at least 50 pieces of user feedback	Achieve 30% weekly active usage among beta users
Hit $1M ARR by end of Q4	Increase monthly recurring revenue to $85K	Reduce churn to below 5%	Close 10 new mid-market accounts
Improve cross-functional execution across product and growth	100% of teams complete weekly async check-ins	Launch shared planning doc with product and marketing OKRs by Week 2	Run 1 retrospective per team per month
Strengthen brand awareness among early-stage founders	Increase website traffic by 50%	Earn 10 backlinks from reputable startup publications	Grow email list by 2,000 subscribers
Improve team alignment and OKR adoption	90% of team members contribute to quarterly OKR setting	Launch OKRs Tool across all teams by Week 1	Hold mid-quarter review with all department leads

Pro tip: Keep your company-level OKRs visible to everyone. They set the tone and help every team align with the bigger picture.

Product OKR Examples

Product teams live at the intersection of users, business goals, and execution. The best OKRs here focus on shipping value, learning from users, and iterating quickly - not just feature delivery.

Here are product OKRs designed with startup speed and impact in mind:

OKRs Table 2

Objective	Key Result 1	Key Result 2	Key Result 3
Improve user onboarding experience	Increase onboarding completion rate from 50% to 80%	Cut average onboarding time from 8 mins to under 5	Collect qualitative feedback from 30 new users
Launch v1 of new analytics dashboard	Complete designs by July 15	Push to staging by August 1	Release to 100 beta users and collect NPS
Increase product usage among power users	Add 3 new power features based on feedback	Boost weekly active users by 25%	Reduce feature churn rate to under 10%
Reduce technical debt in our core product	Refactor 3 legacy modules	Increase unit test coverage to 85%	Resolve 90% of backlog bugs tagged "critical"
Validate demand for new feature set	Launch landing page with 1,000+ visits	Get 300+ email signups for early access	Conduct 15 user interviews with target personas

‍Before you move on: Great product OKRs balance shipping with learning. Don’t just measure output - measure outcomes and insights.

Growth & Marketing OKR Examples

Growth and marketing teams need OKRs that tie creativity to outcomes. Whether you're testing acquisition channels, improving conversion rates, or building brand trust, great OKRs here are specific, measurable, and aligned with startup goals.

Objective	Key Result 1	Key Result 2	Key Result 3
Increase qualified inbound leads	Grow organic traffic by 40% QoQ	Launch 2 new SEO content clusters	Increase free trial signups by 25%
Improve landing page performance	A/B test 3 new hero sections	Increase conversion rate from 3% to 6%	Reduce bounce rate to below 40%
Build awareness ahead of product launch	Get 10 media mentions in startup publications	Launch referral campaign with 500+ participants	Hit 5,000 pre-launch waitlist signups
Expand into new acquisition channel	Launch paid LinkedIn campaign	Generate 300 qualified leads	Maintain CAC under $120
Drive growth through partnerships	Secure 3 co-marketing campaigns	Publish 5 guest articles on partner blogs	Add 2 new integration partners to our website

Quick tip: Tie each KR to a metric that supports your funnel - impressions, traffic, signups, conversion, retention, or revenue.

Sales OKR Examples

Sales OKRs should drive focus, predictability, and growth. Whether you’re a founder still selling or building a full-fledged sales team, clear goals help push pipeline velocity and close deals.

Objective	Key Result 1	Key Result 2	Key Result 3
Increase new business revenue	Close $100K in new ARR	Increase win rate from 20% to 30%	Reduce average sales cycle to 25 days
Build a predictable sales pipeline	Generate 150 qualified leads	Maintain a 3x pipeline coverage	Conduct 30 product demos
Improve outbound sales performance	Send 500 personalized cold emails	Book 50 discovery calls	Achieve 8%+ reply rate
Shorten sales cycle	Implement lead scoring system	Decrease time from demo to close by 20%	Launch follow-up automation
Improve sales team efficiency	Roll out sales playbook to all reps	Achieve 90% CRM hygiene score	Run weekly deal review sessions

Pro tip: Don’t confuse activities (like “send emails”) with outcomes (like “book demos”). You can track both, but OKRs should prioritize outcomes.

Engineering OKR Examples

Engineering OKRs should drive velocity, code quality, and alignment with product goals - without overwhelming the team with vanity metrics.

Objective	Key Result 1	Key Result 2	Key Result 3
Improve code quality and reliability	Reduce production bugs by 40%	Increase test coverage from 65% to 85%	Resolve 95% of critical bugs within 48 hours
Ship product features on time	Complete Feature A by July 15	Launch Feature B Beta to 50 users	Hit 90% sprint completion rate
Strengthen team workflows and collaboration	Hold 100% of retros on time	Reduce open PR review time to under 24 hours	Migrate to new project management tool
Improve platform performance	Decrease load times on mobile by 30%	Cut downtime incidents to 2 per month	Optimize API latency by 20%
Grow engineering talent and learning	Complete 3 team-led tech talks	Each engineer attends 1 external workshop	Create onboarding checklist for new devs

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Pro tip: Use OKRs to align technical work with business value - not just shipping faster, but smarter.

Customer Success OKR Examples

Customer Success OKRs should be laser-focused on retention, expansion, and helping customers get real outcomes.

OKRs Table 6

Objective	Key Result 1	Key Result 2	Key Result 3
Increase customer retention and loyalty	Raise NRR to 105%	Reduce churn by 15% QoQ	100% of renewals reviewed 30 days in advance
Improve onboarding experience	Launch new onboarding workflow by Q3	85% of new customers complete onboarding in 14 days	CS team scores 90+ in onboarding NPS survey
Expand customer usage and value	Identify upsell opportunities in 30% of accounts	Host 3 customer success webinars	Track and improve product adoption for top 50 accounts
Build stronger customer relationships	100% of CSMs hold QBRs with Tier 1 customers	Create customer health dashboard	Send post-call summaries within 24 hrs for 95% of meetings

Quick tip: Use customer outcomes (not activity volume) as your north star - think adoption, time-to-value, and NPS.

People / HR OKR Examples

People teams should focus OKRs on employee engagement, process efficiency, and DEI - without getting lost in admin work.

Objective	Key Result 1	Key Result 2	Key Result 3
Improve employee engagement and retention	Raise eNPS from 45 to 60	Conduct 1:1s with 100% of employees	Reduce regrettable attrition by 20%
Build a more inclusive workplace	Host 2 DEI training sessions	Launch anonymous DEI pulse survey	Increase self-reported DEI participation to 80%
Streamline hiring process	Reduce time-to-hire from 45 to 30 days	Implement structured interview kits for 3 key roles	Achieve 90% hiring manager satisfaction rate
Strengthen internal comms and culture	Launch monthly all-hands with 80% attendance	Distribute biweekly team updates	Get 90%+ open rate on company newsletters

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Pro tip: Anchor OKRs in employee experience metrics - not just HR tasks - to drive meaningful cultural impact.

Customer Support OKR Examples

Support teams thrive when their OKRs focus on speed, empathy, and closing the loop with users. These OKRs help support scale without losing quality.

Objective	Key Result 1	Key Result 2	Key Result 3
Improve customer satisfaction across all channels	Increase CSAT score from 82% to 90%	Reduce average response time to under 2 hours	Resolve 80% of tickets within 1 interaction
Reduce support volume through self-service	Launch new help center with 20+ articles	Achieve 500 monthly visits to help docs	Decrease ticket volume by 15%
Strengthen internal support processes	Implement a triage system for incoming requests	Train 100% of new hires on support workflows	Cut ticket escalation rate by 25%
Build stronger feedback loops with Product	Tag 100% of product-related tickets	Hold bi-weekly syncs with Product team	Deliver monthly report on support trends
Improve team efficiency and morale	Reduce average ticket handling time by 20%	Launch a peer review process for support replies	Collect team feedback with 90% participation

Pro Tip: Support OKRs work best when they balance external impact (like CSAT) with internal health (like training and morale). You want a team that performs - and sticks around.

Founder / Leadership OKR Examples

Leadership OKRs help founders stay focused on company-level outcomes: strategy, fundraising, hiring, and momentum.

Objective	Key Result 1	Key Result 2	Key Result 3
Align company around top strategic goals	Define and publish 3 company-level OKRs	Run monthly OKR review with all team leads	90% of team reports clear alignment in survey
Successfully raise next funding round	Finalize pitch deck by end of Q	Hold 10 investor meetings	Receive 3+ term sheets
Hire key leadership roles	Fill Head of Sales and Head of Product roles by Q3	Get 95% offer acceptance rate	Launch new onboarding for execs
Improve founder visibility and brand	Publish 4 thought leadership articles	Appear on 2 podcasts or industry panels	Grow LinkedIn following by 2,000

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Pro Tip: Founder OKRs should balance internal company building with external momentum. They often serve as cultural anchors - so set them with intention, and share them transparently.

Final Thoughts

OKRs aren’t just about writing goals - they’re about focusing teams, building momentum, and driving real outcomes.

Whether you're a scrappy 5-person startup or scaling toward Series B, the right OKRs help you move with clarity and purpose. But generic goal templates won't cut it. You need examples that reflect how modern teams actually work - fast-moving, cross-functional, and impact-driven.

Use these OKR examples as a jumping-off point. Customize them, simplify them, make them your own - and most importantly, make them visible and actionable. That’s where the power of OKRs kicks in.

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